Cookie Policy

This Cookies Policy explains what Cookies are and how We use them. You should read this policy so You can understand what type of cookies We use, or the information We collect using Cookies and how that information is used.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about You may be linked to the information stored in and obtained from Cookies. For further information on how We use, store and keep your personal data secure, see our Privacy Policy.

We do not store sensitive personal information, such as mailing addresses, account passwords, etc. in the Cookies We use.

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Cookies Policy:

- Company (referred to as either "the Company", "We", "Us" or "Our" in this Cookies Policy) refers to evaluateseo, 87 Elm Street, Manchester, New Hampshire.

- Cookies means small files that are placed on Your computer, mobile device or any other device by a website, containing details of your browsing history on that website among its many uses.

- Website refers to evaluateseo, accessible from https://evaluateseo

You means the individual accessing or using the Website, or a company, or any legal entity on behalf of which such individual is accessing or using the Website, as applicable.

Type of Cookies We Use

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser.

We use both session and persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

Type: Session Cookies

Administered by: Us

Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

Functionality Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

Your Choices Regarding Cookies

If You prefer to avoid the use of Cookies on the Website, first You must disable the use of Cookies in your browser and then delete the Cookies saved in your browser associated with this website. You may use this option for preventing the use of Cookies at any time.

If You do not accept Our Cookies, You may experience some inconvenience in your use of the Website and some features may not function properly.

If You'd like to delete Cookies or instruct your web browser to delete or refuse Cookies, please visit the help pages of your web browser.

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More Information about Cookies

You can learn more about cookies: What Are Cookies?.

Contact Us

If you have any questions about this Cookies Policy, You can contact us by email: cookies@evaluateseo.com

Knowledgebase

Recent Articles

The Interplay of Proximity Signals and Topical Depth in Location Page Content for Map Pack Performance

The Interplay of Proximity Signals and Topical Depth in Location Page Content for Map Pack Performance

The local map pack is not a simple popularity contest; it is a multi-modal relevance engine that decodes both spatial proximity and semantic authority from a single document: your location page.After years of treating location pages as glorified contact cards—address, phone number, hours, a paragraph about the neighborhood—intermediate web marketers must now confront a more nuanced reality.

F.A.Q.

Get answers to your SEO questions.

How do I identify if my long-tail keyword pages are actually ranking and driving traffic?
Use Google Search Console (GSC) as your primary truth source. Navigate to the ’Performance’ report and filter by a specific page URL. Analyze the ’Queries’ tab to see the exact search terms triggering impressions and clicks. Look for clusters of semantically related, long-tail phrases. The key metric isn’t always position #1; it’s a consistent click-through rate (CTR) from queries that indicate strong intent. This data reveals which long-tail themes your page authority actually supports in Google’s eyes.
When should I use Google’s Disavow Tool, and what’s the modern best practice?
The disavow tool is a last-resort measure to disown harmful backlinks you didn’t create and cannot remove manually (e.g., through outreach). For modern, medium-level marketers, the best practice is: do not disavow unless you have a manual penalty notification in Google Search Console. Google’s algorithms are generally good at devaluing “bad” links automatically. Indiscriminate disavowing can do more harm than good. Focus your energy on building great links; only use the disavow file if you have clear evidence of a penalty caused by toxic links.
What is Average Session Duration and why is it a critical SEO metric?
Average Session Duration measures the average time users spend on your site per session. It’s critical because it’s a strong behavioral signal to search engines. A high duration suggests your content is engaging and satisfies user intent, which can positively influence rankings. It goes beyond a simple “bounce” to measure actual engagement, helping you differentiate between a quick, unsatisfactory visit and a long, valuable one that indicates quality content.
My Rich Results report in Search Console shows errors. How do I prioritize fixes?
Prioritize by coverage impact. Focus first on errors affecting pages with high impressions or critical conversion paths. A missing field error on your top product page is urgent; a warning on a low-traffic blog tag is not. Use the “Test Live URL” feature to diagnose specific issues, and remember that warnings won’t disqualify you, but critical errors will.
Can analyzing user queries improve my site’s information architecture (IA)?
Absolutely. Frequent, similar navigational queries (e.g., “return policy,“ “contact phone”) indicate users can’t easily find that information through your main navigation or menus. Use this data to restructure your IA, making these high-demand items more prominent in global navigation, footers, or via strategic interlinking. This reduces cognitive load for users, decreases reliance on search as a crutch, and streamlines the user journey, which is a positive UX signal search engines consider.
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