Cookie Policy

This Cookies Policy explains what Cookies are and how We use them. You should read this policy so You can understand what type of cookies We use, or the information We collect using Cookies and how that information is used.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about You may be linked to the information stored in and obtained from Cookies. For further information on how We use, store and keep your personal data secure, see our Privacy Policy.

We do not store sensitive personal information, such as mailing addresses, account passwords, etc. in the Cookies We use.

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Cookies Policy:

- Company (referred to as either "the Company", "We", "Us" or "Our" in this Cookies Policy) refers to evaluateseo, 87 Elm Street, Manchester, New Hampshire.

- Cookies means small files that are placed on Your computer, mobile device or any other device by a website, containing details of your browsing history on that website among its many uses.

- Website refers to evaluateseo, accessible from https://evaluateseo

You means the individual accessing or using the Website, or a company, or any legal entity on behalf of which such individual is accessing or using the Website, as applicable.

Type of Cookies We Use

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser.

We use both session and persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

Type: Session Cookies

Administered by: Us

Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

Functionality Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

Your Choices Regarding Cookies

If You prefer to avoid the use of Cookies on the Website, first You must disable the use of Cookies in your browser and then delete the Cookies saved in your browser associated with this website. You may use this option for preventing the use of Cookies at any time.

If You do not accept Our Cookies, You may experience some inconvenience in your use of the Website and some features may not function properly.

If You'd like to delete Cookies or instruct your web browser to delete or refuse Cookies, please visit the help pages of your web browser.

For the Chrome web browser, please visit this page from Google.

For the Internet Explorer web browser, please visit this page from Microsoft.

For the Firefox web browser, please visit this page from Mozilla.

For the Safari web browser, please visit this page from Apple.

For any other web browser, please visit your web browser's official web pages.

More Information about Cookies

You can learn more about cookies: What Are Cookies?.

Contact Us

If you have any questions about this Cookies Policy, You can contact us by email: cookies@evaluateseo.com

Knowledgebase

Recent Articles

F.A.Q.

Get answers to your SEO questions.

How Often Should I Re-run a Backlink Gap Analysis?
Conduct a full analysis quarterly. The SEO landscape and your competitors’ backlink profiles evolve constantly. Monthly check-ins on your top 10-20 prioritized gap domains are wise to spot new content or linking opportunities. Automate monitoring where possible using alerts in your SEO tool for when your target domains publish new content or gain/lose backlinks. This regular cadence ensures your outreach list stays fresh and allows you to adapt your strategy based on what’s currently working for your competitors.
How does Core Web Vitals directly impact mobile SEO performance?
Core Web Vitals (LCP, FID, CLS) are direct Google ranking factors for mobile search. A slow, janky mobile experience tells Google your site provides poor user satisfaction, leading to lower rankings. Optimizing LCP (loading speed), FID/INP (interactivity), and CLS (visual stability) is non-negotiable for competitive mobile SEO. Tools like PageSpeed Insights and the CrUX report in Search Console are essential for diagnosis. Think of them as the technical health metrics for your mobile site’s user experience.
Why is Core Web Vitals more critical for mobile SEO than desktop?
While important for both, Core Web Vitals are paramount on mobile due to typically slower, less stable networks and less powerful hardware. A poor Largest Contentful Paint (LCP) or a high Cumulative Layout Shift (CLS) on a mobile device directly increases bounce rates and kills conversions. Google’s mobile-first indexing means these mobile UX metrics are now primary ranking factors. Prioritize mobile performance to satisfy both users and algorithms.
What can I learn from a competitor’s local paid search activity?
Run searches for core local keywords and note their Google Ads (especially Local Service Ads). This reveals what they value enough to pay for and their immediate conversion focus. Analyze their ad copy for unique selling points and calls to action. Their paid strategy highlights high-intent, high-value keywords you may need to target organically. It also shows market pressure points—if they’re heavily invested in PPC for a term, it’s likely highly profitable.
How does keyword cannibalization impact crawl budget and site efficiency?
For larger sites, cannibalization wastes crawl budget. Googlebot spends time crawling and indexing multiple similar pages instead of discovering unique, valuable content. This inefficiency can delay the indexing of important new pages. By consolidating duplicate topical targets, you streamline the crawl process, directing bot attention to a stronger, definitive page and freeing up resources to index deeper, more varied content that expands your site’s reach and authority.
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