Cookie Policy

This Cookies Policy explains what Cookies are and how We use them. You should read this policy so You can understand what type of cookies We use, or the information We collect using Cookies and how that information is used.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about You may be linked to the information stored in and obtained from Cookies. For further information on how We use, store and keep your personal data secure, see our Privacy Policy.

We do not store sensitive personal information, such as mailing addresses, account passwords, etc. in the Cookies We use.

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Cookies Policy:

- Company (referred to as either "the Company", "We", "Us" or "Our" in this Cookies Policy) refers to evaluateseo, 87 Elm Street, Manchester, New Hampshire.

- Cookies means small files that are placed on Your computer, mobile device or any other device by a website, containing details of your browsing history on that website among its many uses.

- Website refers to evaluateseo, accessible from https://evaluateseo

You means the individual accessing or using the Website, or a company, or any legal entity on behalf of which such individual is accessing or using the Website, as applicable.

Type of Cookies We Use

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser.

We use both session and persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

Type: Session Cookies

Administered by: Us

Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

Functionality Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

Your Choices Regarding Cookies

If You prefer to avoid the use of Cookies on the Website, first You must disable the use of Cookies in your browser and then delete the Cookies saved in your browser associated with this website. You may use this option for preventing the use of Cookies at any time.

If You do not accept Our Cookies, You may experience some inconvenience in your use of the Website and some features may not function properly.

If You'd like to delete Cookies or instruct your web browser to delete or refuse Cookies, please visit the help pages of your web browser.

For the Chrome web browser, please visit this page from Google.

For the Internet Explorer web browser, please visit this page from Microsoft.

For the Firefox web browser, please visit this page from Mozilla.

For the Safari web browser, please visit this page from Apple.

For any other web browser, please visit your web browser's official web pages.

More Information about Cookies

You can learn more about cookies: What Are Cookies?.

Contact Us

If you have any questions about this Cookies Policy, You can contact us by email: cookies@evaluateseo.com

Knowledgebase

Recent Articles

Why Average Session Duration Alone Is a Misleading Metric

Why Average Session Duration Alone Is a Misleading Metric

In the data-driven landscape of digital analytics, Average Session Duration (ASD) has long been a staple metric, often presented as a key indicator of user engagement.At first glance, its appeal is clear: it offers a seemingly straightforward measure of how long, on average, visitors spend interacting with a website or app.

F.A.Q.

Get answers to your SEO questions.

How should target keywords be positioned within a title tag?
Prioritize front-loading your primary keyword. Place the most important search term as close to the beginning of the title tag as possible, as this carries the most semantic weight with algorithms and catches users’ scanning eyes. This practice aligns with typical reading patterns and signals strong topical relevance. However, avoid awkward, forced phrasing; natural language and readability for humans remain paramount for achieving a high CTR.
What technical SEO factors are specific to optimizing location pages?
Ensure each location page has a clean, unique URL (`/location/city-name`). Implement local business schema (LocalBusiness, place) with accurate geo-coordinates. Optimize image file names and alt text with location keywords. Ensure fast loading, especially on mobile. Use a dedicated sitemap for location pages and interlink them logically from a main “Locations” hub page to distribute authority and aid crawlability.
How Do I Audit My Site’s Navigation for SEO Effectiveness?
Use a combination of tools. Crawl with Screaming Frog to visualize link structures and identify orphaned pages. Check Google Search Console’s “Coverage” report for indexing issues often tied to poor navigation. Analyze behavior flow in Google Analytics to see where users drop off. Manually test the journey to key conversion pages—if it takes more than three clicks from the homepage, restructure. The audit should reveal crawl depth, link equity distribution, and user path blockages.
My lab data (Lighthouse) and field data (CrUX) disagree. Which one should I trust for SEO?
For SEO, trust the field data (CrUX). This real-user data from Chrome browsers is what Google uses for ranking evaluations. Lab data from Lighthouse is invaluable for diagnosing why you have issues in a reproducible environment, but it’s a simulation. Discrepancies often arise due to device/cache variability, CDN geography, or user interaction differences. Use lab tools to fix problems identified by field data.
What tools are most efficient for a citation audit and cleanup?
Manual checks are unsustainable. Leverage specialized tools like BrightLocal, Moz Local, Whitespark, or Yext. These platforms crawl hundreds of directories, instantly flagging inconsistencies in your NAP data. They provide a centralized dashboard to manage updates, track progress, and often offer direct submission or correction services. For tech-savvy marketers, these tools transform a potentially months-long manual audit into a structured, reportable process completed in days.
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