Track key performance indicators (KPIs) beyond just link count. Correlate link acquisition dates with movements in: 1) Local map pack ranking positions for core keywords, 2) Organic traffic from geo-modified search terms, 3) Google Business Profile views and website clicks, and 4) Direct referral traffic from the linking domains. Use UTM parameters on links you control (e.g., from sponsorships) to track conversions. The true ROI is increased visibility for high-intent local searches that drive foot traffic and calls.

Their role has evolved from direct ranking factors to strong relevance and structure signals. Google’s algorithms use headers to understand context and topic relationships, which informs overall page quality assessment. While a keyword in an H2 isn’t a direct “ranking boost,“ it helps establish topical authority and comprehensiveness—key elements of helpful content. Thus, their power is indirect but critical for holistic page optimization and semantic understanding.

Tracking interactions with pagination or “read more” buttons is crucial for JavaScript-heavy or infinite-scroll sites. These clicks are primary engagement events that traditional pageview metrics might miss. If users aren’t clicking to load more content, it signals disinterest or technical failure. Monitoring these interactions ensures your dynamic content is both functional and engaging, and it helps you measure true content consumption in modern web applications.

This typically points to a quality or resource constraint issue. Googlebot crawled the page but deemed it not index-worthy at this time, often due to thin, duplicate, or low-value content relative to other pages on your site. It can also signal that your site exceeds Google’s “index quota.“ The fix involves a content quality audit, improving uniqueness and depth, and enhancing internal linking to signal priority for key pages.